
Whatif studio is a B2C brand which works closely with the handicrafts of India. Yes; the handicrafts of those rural artisans are the real inspiration, we want to help them, encourage them to explore their craft. We want to show the world another image of the craft and craftsman, which the world is unaware of. We want to show the actual beauty and potential of these crafts. From our design and market understanding, we will contribute a lot to these crafts and represent a modern rooted product to the world. And celebrate the beauty of India to give an experience of "Mitti Ki Kushboo" in an expensive glades bottle to make is worth looking and show the actual value of it. Let's help us to create a better living ecosystem.